I have been sat at my desk trawling through industry publications keeping myself up to date and came across some interesting stats about exhibitions.  Definitely worth bearing these in mind if you are planning to show at an event!

88% of attendees have not been seen by a member of your company’s sales staff in the preceding 12 months

Seven out of ten attendees plan to buy one or more products

76% asked for quotes and 26% signed purchase orders (average all shows)

72% of show visitors say the show influenced their buying decision

87% of attendees will share some of the information obtained at an exhibition

64% of attendees tell at least 6 other people about the event

58% attend only the show in which you are exhibiting

40% are first-time attendees

It costs 22% less to contact a potential buyer at a show than it does through traditional field sales calls

54% of exhibitors do not set objectives, and a much larger percentage have no formal process to either measure objectives or report about what happened at their events.

(courtesy of the CEIR (Centre for Exhibition Industry Research.)

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