Not a lot of people, believe it or not, think about replacing the graphics on their existing stands. I have had numerous enquiries for new hardware when a simple replacement graphic would suffice. Also I have found having a second lot of graphics is a great (cheap) way to test a marketing idea, especially if you have a pop up stand.

I have in the past had a client (who will remain nameless) take 3 sets of graphics with him to a show and each day had a swap around to test which concept worked the best with potential clients. As he pointed out it worked out much cheaper buying the extra sets of pop up stand graphics than paying to attend 2 more exhibitions to test his theory – good point well made!!

Most people though have a change of logo, or the images are looking tired and out dated or they want to promote a different product………these guys can just replace the graphic easily and save money!

When looking around for people to replace the graphic make sure they are able to do so.  Sounds daft but some companies will only produce a graphic for the systems they have in stock. Also if you are looking to replace a graphic on a banner stand my advice is to send the whole unit back and get them to do it for you. Most banner stands work on a tension basis and if you don’t do it properly then you can get into all sorts of bother.

The Showstore, although always offered the service, have put a new catergory on their on-line store for replacement graphics.  They will produce graphics for any type of stand (pop up stand, pop up banner stand, roll up banner stand etc), whether they stock it or not. You must be aware though if it is a stand they don’t normally stock there may be a small extra charge if they need to source special materials in order to complete the job (this will be in a minority of cases!!).

Click the link to view their prices – Replacement Graphics.